WallapopWrapped

At the end of 2024, Wallapop celebrated its community’s impact with a personalized recap, highlighting each user's buying and selling activity. The goal? To showcase how small actions contribute to a more sustainable world.

We crafted a series of fun, dynamic animations aligned with Wallapop’s design system—perfect for sharing and sparking conversations.

Here’s a glimpse at the campaign in motion: Wallapop Wrapped 2024, a sequential rollout of themed animations designed to make sustainability both personal and engaging.